It’s never been easier for a small to medium sized company (SMB) to kick start with all the resources available. However, how can you get started online? We look towards some of the best SEO (search engine optimization) experts in Boca Raton to guide us a bit more.
Using Social Media
Mark Battalini, online marketing expert in Boca Raton and founder ofwww.seomavericks.com advocates using social media as a way to actively engage online customers. By using Facebook for Business, a modest, local business can easily be as
competitve a player as the multi-national companies.
Batallini also says to ‘call out’ to the target client when placing adverts on social media. If an advert is supposed to target the dental industry, he would title the advert as “Dentists! Best dental agency in Boca Raton”.
This removes unnecessary clicks, reduces costs and improves on ROI (return on investment) and is far more targetted to the client than a more generic advert like “Best agency in Boca Raton”. This will boost SEO and PPC (pay-per-click).
Get promo advert credits to boost your online presence
Google Ads, Facebook for Business, Yahoo Ads and Bing Ads are the biggest names in online advertising. During the second half of 2015, $14.3 billion was spent on internet advertising in the USA alone, whilst there was a 51% increase in social media advertising and a reported $4.4 billion dollars was spent.Those numbers are nothing to laugh at- clearly, it’s a roaring business!
And with all four of these online giants, you can easily find promotions for advertising. They also offer excellent customer service and step-by-step guidance if you’re feeling shaky at setting your mark.
This will help boost your PPC marketing in Boca Raton as they can help design targeted ads for the local community.
Have an online contest
To bring in more custom and potential leads, why not advertise a competition winning some of your business’s merchandise? It’s easy to do on social media! Prizes could range from a bouquet of flowers or a tee shirt, to something a bit more luxurious like a weekend getaway. If you can’t find the time or budget, do it with Raffle copter. They can handle it all for you.
Of course, all the advertising should try to bring the customer to your online website- that’s when you know they’re ready to part with their money. Schiff from www.cio.com advises on a professional logo, professional photos of products and services, user friendly fonts and colors, and an easily navigable page. Test your website like a customer would.
Website designing in Boca Raton can be found here. 561 Media have a reputable online review with many positive comments.
A small business can easily use the Internet to significantly boost customer numbers in Boca Raton if they follow some of easy steps. These are Website designing, using social media and Advert providers to boost SEO and PPC in Boca Raton. By doing this, not only will the business soar, you’ll become an online marketing expert in no time!