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 What is PPC

 

When you put particular keywords in search engine’s search board list of websites related to those keywords will show in natural listing, but at the same time only some websites are shown at the right hand side, these are the unique advertisements called pay-per-click advertisements bearing similar keywords that you have used for search purpose. This process is a sole way of advertising, where advertisers have nil to pay for advertising their websites but they have to pay per each click that site visitors made on their link. This is advertising process is also called Cost per Click (CPC) advertisement.


Pay per Click Search Engine Marketing Company

With the mounting popularity of Pay per click, many PPC, pay for placement or pay for ranking search engines have emerged but most popular among them is Google AdWords, Yahoo! Search Marketing and MIVA. PPC search engine is a useful way of attracting cheap, embattled traffic to your website. It allows advertisers to decide appropriate keywords of their concern which tell their website as search is performed by users.

Advertising Method

As an advertiser, you have to put certain amount before inflowing your site’s URL to search engines, only then you are allowable to bid on business targeted keywords for description and titles. Though selecting keywords/phrases, notice must be paid on those keywords that are often frequent in title and description in order to boost website’s relevancy. Because, when users search information using keywords, your website must be exposed in sponsor register area and if they click on provided link, this is the point where you will be charged for each click.

Pay per Click Management Services

Pay per Click engines can be categorized as Keyword, Product or Services PPC. Let us talk about each in detail.

Keyword Pay per Click

When an advertiser place his website for Keyword PPC campaign, they have to bid for keywords or product form number. When visitors search the products or services on the Internet by those keyword or phrases, his/her site will be publicized and as users click on their link, advertisers will be charged per click made by the site visitors. Common Pay per click keyword search engines are Search 123, GaZabo.com, SearchFeed, LookSmart, 7Search, GoClick, Enhance Interactive, ePilot etc.

Product Pay per Click

Product PPC engines, also called Product similarity Engines or Price Comparison Engines, allows advertiser to provide for their product databases. When users search for the product, links to a variety of advertisers selling that product will be listed and user can variety products by price choice and click on the selected link to buy that product. Product Pay per Click search engines are Price Leap, Pricethat, BizRate, Shopping.com, Nex Tag etc.

Service Pay per Click

Service Engines allow advertisers to supply their service databases, so that when user search for the particular services, link to advertisers providing that services will be publicized and permit visitors to choose the services by price range and by some other systems. Some Service Pay per Click search engines are TripAdvisor, Pricethat, Sidestep etc.



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Pay Per Click (PPC) Management