It’s never been easier for a small to medium sized company (SMB) to kick start with all the resources available. However, how can you get started online? We look towards some of the best SEO (search engine optimization) experts in Boca Raton to guide us a bit more.
Using Social Media
Mark Battalini, online marketing expert in Boca Raton and founder ofwww.seomavericks.com advocates using social media as a way to actively engage online customers. By using Facebook for Business, a modest, local business can easily be as
competitve a player as the multi-national companies.
Batallini also says to ‘call out’ to the target client when placing adverts on social media. If an advert is supposed to target the dental industry, he would title the advert as “Dentists! Best dental agency in Boca Raton”.
This removes unnecessary clicks, reduces costs and improves on ROI (return on investment) and is far more targetted to the client than a more generic advert like “Best agency in Boca Raton”. This will boost SEO and PPC (pay-per-click).
Get promo advert credits to boost your online presence
Google Ads, Facebook for Business, Yahoo Ads and Bing Ads are the biggest names in online advertising. During the second half of 2015, $14.3 billion was spent on internet advertising in the USA alone, whilst there was a 51% increase in social media advertising and a reported $4.4 billion dollars was spent.Those numbers … Read the rest