Things to Know About 2015 Google’s Search Updates

Google is continuously finding new ways to improve search results, so the users can easily get the relevant results. Your SEO Boca Raton strategy should keep pace with Google’s search updates and it should be frequently adjusted to the new updates. As the users change their behavior, Google adds the new updates in order to improve users’ experience. Why is this important? If your website SEO strategy does not observe Google’s search updates, this can dramatically lower the search rank of your website which is ultimately bad for your business. For this reason, adjusting your SEO strategy is essential for performance of your business.  Here are some information that can come in handy in order to do so;

Pigeon Update

This update addresses local search results, improving the user experience and location ranking parameters. You can adjust your Boca Raton SEO strategy by using local knowledge in order to create keywords, content and connections. Connecting with the firms nearby can help you set up back links. Besides, you can use Google My Business and get your business on Google free of charge, which is a great opportunity. In addition, adopting hyperlocalization can be  another great way to improve your SEO strategy and align it with Google’s search updates.

Penguin Update

Penguin update was launched in 2012. The goal was to detect the sites spamming the search results, especially those sites that seem to buy links or getting them using link networks created to boost Google rankings. How can you adjust your SEO Boca Raton strategy to avoid being recognized as one of those spamming sites? The answer is simple; obtain the links by creating a website blog with original, high-quality content, set up a wide range of different links including matching keywords and connect with influential authorities through the social media, which will in turn help you get reputable links.

Google announced to release a new Penguin update (version 4.0) by the end of this year.

Panda 4.2. Update

As some of the websites with low quality content ranked higher in searches than high quality content, Panda was first introduced in 2011 to help resolve this problem. You can adjust your Boca Raton SEO strategy by producing high-quality content and by avoiding poor quality content, duplicate pages and excessively promotional content. Last Panda version was released in July 2015, and this improved version enables websites containing high quality content to rank high in the searches.


Mobile-friendly Algorithm

This feature makes it easier to browse websites on mobile phones, and sites with poor performance on mobile phones rank low in the search. You can adjust you SEO Boca Raton strategy to meet these requirements if your website includes mobile-friendly characteristics, for example font scaling, adequately positioned touch buttons, making your content fit horizontally, removing flash elements, etc.. Read more details here.

Boca Raton SEO marketing services can help you adjust your SEO marketing strategy and align it with the aforementioned Google’s Search updates.

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